Only pay for leads that convert into customers using Google LSA Ads?

LSA stands for Local Service Ads, which are a type of advertising format that Google offers to local service providers such as locksmiths, plumbers, electricians, HVAC technicians and more.

LSA ads appear at the very top of Google’s search results when users search for services in their local area. These ads include the service provider’s business name, location, ratings and reviews, phone number, and hours of operation.

To create LSA ads, service providers must sign up with Google and provide detailed information about their business and services. Google then verifies this information and conducts background checks to ensure the service provider is legitimate and qualified.

Once the service provider is approved, they can set a budget and bid for ad placements based on their service area and specific services. Google then uses various factors such as the relevance of the ad to the user’s search query, the service provider’s reputation and ratings, and the bid amount to determine which ads to display and in what order.

Users can then click on the LSA ad to call the service provider directly or to visit their website for more information. The service provider is charged per lead, which means they only pay when a user clicks on the ad and contacts them directly.

The cost of Local Service Ads (LSA) is different from the cost of traditional pay-per-click (PPC) ads. LSA operates on a pay-per-lead basis, where the service provider only pays when a user contacts them directly from the ad.

On the other hand, traditional PPC ads charge advertisers based on the number of clicks they receive on their ad, regardless of whether the click leads to a conversion or not. This means that if a user clicks on a PPC ad but doesn’t convert, the advertiser still pays for that click.

In general, the cost of LSA ads can vary depending on the service provider’s location, industry, competition, and other factors. However, many service providers have reported that LSA ads are cheaper than traditional PPC ads, as they only pay for leads that have a higher likelihood of converting into paying customers.