Only pay for leads that convert into customers using Google LSA Ads?

What are Google LSA Ads

LSA stands for Local Service Ads, which are a type of advertising format that Google offers to local service providers such as locksmiths, plumbers, electricians, HVAC technicians and more.

LSA ads appear at the very top of Google’s search results when users search for services in their local area. These ads include the service provider’s business name, location, ratings and reviews, phone number, and hours of operation.

To create LSA ads, service providers must sign up with Google and provide detailed information about their business and services. Google then verifies this information and conducts background checks to ensure the service provider is legitimate and qualified.

Once the service provider is approved, they can set a budget and bid for ad placements based on their service area and specific services. Google then uses various factors such as the relevance of the ad to the user’s search query, the service provider’s reputation and ratings, and the bid amount to determine which ads to display and in what order.

Users can then click on the LSA ad to call the service provider directly or to visit their website for more information. The service provider is charged per lead, which means they only pay when a user clicks on the ad and contacts them directly.

The cost of Local Service Ads (LSA) is different from the cost of traditional pay-per-click (PPC) ads. LSA operates on a pay-per-lead basis, where the service provider only pays when a user contacts them directly from the ad.

On the other hand, traditional PPC ads charge advertisers based on the number of clicks they receive on their ad, regardless of whether the click leads to a conversion or not. This means that if a user clicks on a PPC ad but doesn’t convert, the advertiser still pays for that click.

In general, the cost of LSA ads can vary depending on the service provider’s location, industry, competition, and other factors. However, many service providers have reported that LSA ads are cheaper than traditional PPC ads, as they only pay for leads that have a higher likelihood of converting into paying customers.

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LSA Qualified Business:

  • Acupuncturist
  • Allergist
  • Animal rescue
  • Appliance repair services
  • Bankruptcy lawyer services
  • Beauty school
  • Business lawyer services
  • Carpet cleaning services
  • Carpenters
  • Child care
  • Chiropractor
  • Contract lawyer services
  • Criminal lawyer services
  • Dance instructor
  • Countertop services
  • Dentist
  • Dermatologist
  • Dietitian
  • Disability lawyer services
  • Driving instructor
  • DUI lawyer services
  • Electricians
  • Estate lawyer services
  • Family lawyer services
  • Fencing services
  • Financial planning services
  • First aid training
  • Flooring services
  • Foundations services
  • Funeral home
  • Garage door services
  • General contractor
  • Handyman
  • Home inspector
  • Home security
  • Home theater
  • House cleaning services
  • HVAC (heating or air conditioning)
  • Immigration lawyer services
  • IP lawyer services
  • Junk removal services
  • Labor lawyer services
  • Landscaping services
  • Language instructor
  • Lawn care services
  • Lawyers
  • Litigation lawyer services
  • Locksmiths
  • Malpractice lawyer services
  • Massage school
  • Moving services
  • Ophthalmologist
  • Optometrist
  • Orthodontist
  • Personal injury lawyer services
  • Personal trainer
  • Pest control services
  • Pet adoption
  • Pet boarding
  • Pet grooming
  • Pet training
  • Physical therapist
  • Plumbers
  • Podiatrist
  • Pool cleaner
  • Pool contractor
  • Preschool
  • Primary care physician
  • Real estate lawyer
  • Real estate services
  • Roofers
  • Sewage system
  • Siding services
  • Snow removal
  • Tax services
  • Traffic lawyer services
  • Tree services
  • Tutor
  • Veterinarian
  • Water damage services
  • Weight loss service
  • Window cleaning services
  • Window repair services
  • Yoga studio

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