The first thing to do to get more leads from your website is to add a blog to it. Many small business owners find the idea of blogging on a regular basis to be daunting, but it’s not as hard as it sounds, especially once you get into a rhythm.
Look at blogging no as a chore, but as a great opportunity to educate potential customers more about your industry and tell them more about your business. You’re in this business to help people, right? Well, helping them before they are customers is one of the best ways to convert them into customers.
Improve Search Engine Rankings
Blogging is one of the most effective ways to consistently add fresh content to your website, which will improve your search engine rankings. Simply stated, the more you write, the more website traffic you will generate. The more traffic you have to your website, that stays on your website, the more Google will recognize you as a source that can be trusted. If Google trusts you, then your target audience will trust you too.
It’s a bit counter-intuitive, but the best way to generate leads from your blog is essentially by indirectly attracting them. As such, avoid writing exclusively about your own business. Provide news about your industry, and offer insight into your customers’ problems without being overly sales-driven.
Your customers will appreciate the free source of industry knowledge without a sale being constantly pushed on them. People won’t ever become customers because you asked them to; they become customers because they decided on their own that it’s the right choice for them. Being a trusted source of information while giving them space to make decisions is the key to lead generation.